April 25, 2024 • 5 min read |
Almost Friday! Flight delays and cancellations stink, but here’s some good news: A new regulation requires airlines to process automatic refunds. In today’s big story, we’re looking at how millennials have seen their wealth explode over the past few years.
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Iurii Garmash/Getty, Pineapple Studio/Getty, Arx0nt/Getty, Tyler Le/BI |
They laughed at our avocado toast. They laughed at our skinny jeans. But who’s laughing now? Millennials, the oft-maligned generation, are a lot better off financially than you might realize. A new report found millennials saw their wealth double from the end of 2019 through 2023, writes BI’s Juliana Kaplan. It’s an incredible turnaround for a generation constantly beaten down for making what some deemed to be financially frivolous decisions. Turns out that enjoying the occasional overpriced brunch while writing Harry Potter fanfiction didn’t ultimately lead to personal bankruptcy. Disclaimer: Yes, I am a millennial. Yes, my feelings are still hurt from all your mean tweets. Perhaps you’re unimpressed. Millennials were between the ages of 23 and 38 in 2019, prime earning years. But their wealth grew much faster than how boomers and Gen Xers fared at that age. Millennials had a few things break their way, though. First, a strong post-pandemic job market allowed them to amp up their earning power. It also came at the perfect time. Unlike many of their elder colleagues eyeing retirement or with families to consider, millennials were free to job-hop to higher salaries amid the Great Resignation. But millennials also put that money to work. The market downturn from Covid presented an opportunity for millennials to buy into blue-chip companies at bargain prices. And thanks to the rise of no-fee trading, they could do it more cost-effectively than previous generations. |
But it’s not all going swimmingly for millennials. Millennials’ wealth has grown exponentially over the past few years. But so have the important things they need to pay for. Home prices and mortgage rates have been on the rise. And that’s if millennials can even find a home. These days, the housing market is a bit of a ghost town. That’s not the only cost millennials are suffering through with their newfound wealth. Childcare is becoming an incredible burden for young families. Chalk that up as another win for the DINKs. But millennials’ biggest enemy might ultimately be themselves. A 2023 survey found millennials felt they needed $525,000 a year to be happy. That figure was well above what Gen Z ($128,000), Gen X ($130,000), and boomers ($124,000) wanted. Call it the result of growing up in the #hustleharder culture. Call it lifestyle creep. Call it the disease of more. Whatever the case, millennials’ wealth can keep growing. It still might not be enough. |
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Markets 🔔 Before the opening bell: Meta’s tumbling stock price pulls down US futures in Thursday’s premarket. |
Slaven Vlasic/Getty Images for The New York Times; Chelsea Jia Feng/BI |
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Brendan Smilalowski/AFP via Getty, Tyler Le/BI |
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Nathan Congleton/NBCU Photo Bank/NBCUniversal via Getty Images via Getty Images |
1. Google, once again, is dictating the future of the online ad industry. Google’s latest delay in eliminating cookies, announced Tuesday, has the rest of the industry frustrated. Experts say the delay’s outsized effect underscores how powerful Google's influence has become. 2. Private-equity firms are making power plays in sports. As teams embrace outside investors, firms like Apollo, Blackstone, and KKR are funneling money into sports. We rounded up 20 firms moving into the hot space, as well as the leading dealmakers helping investors get a piece of the action. 3. McKinsey’s in hot water. The Department of Justice is investigating the consultancy for its past work advising opioid companies about how to boost their sales, The Wall Street Journal reported on Wednesday. McKinsey has long been under scrutiny for its work with various drugmakers and has paid nearly $1 billion to all 50 states, Native American tribes, local governments, and other groups to resolve a host of lawsuits without admitting wrongdoing. |
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- Today’s earnings: Alphabet, Microsoft, Snap, and other companies are reporting.
- Today’s the first round of the NFL Draft.
- The US Supreme Court hears former President Donald Trump's immunity claim in the 2020 election interference case.
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The Insider Today team Dan DeFrancesco, deputy editor and anchor, in New York. Jordan Parker Erb, editor, in New York. Hallam Bullock, senior editor, in London. George Glover, reporter, in London. Get in touch. Email us at [email protected] Get more Business Insider Subscribe for unlimited articles. Never miss a story when you download our app. |
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