Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Confident consumers do more than buy. They lift metrics that matter What drives consumer confidence in a world of infinite choices? Dive into our new purchase behavior study to find out how to ensure your brand makes the consideration set. Feature of the week Confident consumers do more than buy. They lift metrics that matter What drives consumer confidence in a world of infinite choices? Dive into our new purchase behavior study to find out how to ensure your brand makes the consideration set. Consumer Insights Global Article Article Understand customer mindsets to make every holiday connection count Global Article Article The 2024 retail guide: Put Google AI to work to drive profitable growth for your business Global Article Article Lean into AI to engage and convert customers across the funnel Global Article Article Connect with customers throughout their increasingly complex journeys Marketing Strategies & Innovations Global Article Article Ads creativity and performance at scale with Google AI United States Article Article 3 ways viewer behaviors are influencing video culture on YouTube Global Interview Interview Meet the Instacart CMO using AI to transform retail Global Article Article 5 key questions to ask your media agency Global Perspective Perspective Stream big: Unify your streaming media to scale your CTV performance Europe, Middle East & Africa Case Study Case Study CMO Aude Gandon reveals the secret recipe for transforming Nestlé into a digital marketing powerhouse Article Article 12 learnings from Google’s own media experts for 2024 United States Article Article How fandom’s evolution on YouTube is reshaping marketing In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 10 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 6 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 6 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 20 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 20 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 15 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 18 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.
